Customer story

How Scrum.org grew website conversions by 27% with Trustpilot reviews

Problem

The business was interested in leveraging reviews from a marketing perspective, and as a way to learn from their customers to help improve the student training experience. 

Solution

The company went straight to a paid Trustpilot subscription, and started setting up automated review invitations immediately.


Result

Within the first year of partnering with Trustpilot, the business saw an incredible 39% increase in website sessions and a 27% increase in conversions.

A problem-solving mission

Scrum.org was founded by co-creator Ken Schwaber as a mission-based organization to help people and teams solve complex problems.

The business delivers training courses around the world, through independent, licensed trainers, and currently counts between 12 and 15 million users of Scrum around the world.

With over 11,000 reviews (99% of them classified as ‘Excellent’ or ‘Great’), it is safe to say that Scrum.org takes its customers’ satisfaction very seriously. In this case study, we spoke to Eric Naiburg, COO of Scrum.org, to better understand why the business chose Trustpilot in the first place, how their team uses us, and what results they’ve observed since implementing an online review strategy.

“We like to use Trustpilot to make sure our courses are valuable to our students, provide feedback to our trainers who are delivering the courses and improve the course experience itself.”


Eric Naiburg, COO
Scrum.org

+21K

reviews collected

+39%

increase in website sessions

+27%

increase in conversions

Why Scrum.org chose Trustpilot to collect verified reviews

Scrum.org first started talking to Trustpilot a couple of years ago. The business was interested in leveraging reviews from a marketing perspective, and as a way to learn from their customers to help improve the student training experience. They wanted to better understand how they were doing as a brand, and how valuable their existing customers found their courses.

“We wanted a way to demonstrate the value of our Scrum training programs while also keeping close tabs on how those programs were actually performing,” says Eric Naiburg.

At the end of 2018, Scrum.org decided to give Trustpilot a go. The company went straight to a paid Trustpilot subscription and started setting up automated review invitations immediately.

Take the first step and book a demo with an expert to learn more about Trustpilot