Review Tags

Segment your feedback

Organize reviews with tag identifiers that work for you — like location, sales agent, or vendor — to generate highly targeted widgets, or discover consumer insights on key topics.

Trustpilot's Review Tagging feature

“By pre-tagging reviews, we were able to see which store customer reviews referred to, allowing us to directly talk to specific stores about how to improve their customer experience.”

Kim D. Jacobsen, Golf Experten
Tagging and pre-tagging

Easily segment your reviews

Find key insights for your business with Tags. Tags can track ratings for any topic such as sentiment, vendor, or employee. Simply add a tag to any of your reviews, or add a pre-tag to the review invite so when you receive a review the tag is already included.

Trustpilot Review Tagging and Pre-tagging
Targeted TrustBox

Show the reviews that are most relevant to your customers

Display your tagged reviews in a Targeted TrustBox widget. For example, you could show all your reviews about "delivery” on a checkout page.

Targeted TrustBox widget
Tagging dashboard and export

Find key insights for your business

Filter, analyze, and break down large quantities of customer feedback in an instant. Tagging dashboards compare tags in your Trustpilot Business Account, or you can export the data to analyze in your business intelligence tool.

Trustpilot's tagging dashboard

How it works

Tagged invitation icon

1. Pre-tag your review invitations

Create tags to include extra data from your CRM or other systems to your review invitation. When you receive a review, the tag will already be included.

Tagged icon

2. Tag your reviews

After you receive a review, you can add additional tags. This makes it easy to segment customer feedback based on the review content.

Profile icon

3. Display a Targeted TrustBox widget on your site

Targeted TrustBoxes are widgets that display your tagged reviews on your site.

Pie chart icon

4. Analyze reviews by tags

Compare your topics using Trustpilot’s dashboards, or export your reviews to analyze tags in your own business intelligence tool.

Golf Experten logo on transparent background

Golf Experten uses tags to track customer satisfaction across multiple stores, improve customer experience, and change employee behavior for the better.

Golf Experten promo photo of a golf ball

This may also interest you...

Trustpilot Review Insights
Review InsightsMake data-driven decisions

Machine learning sorts all of your reviews and categorizes customer sentiment by our default options — or your own custom review topics — so you can monitor any changes to customer satisfaction in the areas that are most important to your business.

Read more

Trustpilot Review Invitations illustration
Review InvitationsAll you have to do is ask

Our robust selection of review invitation methods means you’ll never miss an opportunity for customer feedback. Start earning more verified reviews more quickly, so you can start celebrating the uptick in ROI.

Read more

Trustpilot company service review
Service ReviewsJoin the conversation

Every two seconds, a new review is written on Trustpilot’s consumer-facing site. Collecting reviews on Trustpilot gives your current and future customers a place to learn about fellow shoppers’ experiences with your business.

Read more

Want to start digging through data?

Request a demo

Grey Western Union Logo on transparent background
Staples Logo - transparent background
Homeaway Logo - transparent background
WordPress Logo in grey with transparent background