Stay on top of your review data
We’ll crunch the numbers behind your reviews, giving you the insights needed to get the most out of your customer feedback and build a customer-centric business.
Did you know?
Trustpilot gets over 4 million new reviews every month - that’s a lot of content to analyze!
New! September 2026 Release
Search Query Data
See what prospective buyers research before choosing you. We group profile
searches by what visitors care about – like shipping, returns, or support –
while showing search length and ranking positions. Understanding their exact
questions lets you address concerns on your site, improve customer
experience, and drive richer reviews that boost visibility across AI platforms.
New! September 2026 Release
AI Search Market Insights
See how often AI platforms cite your Trustpilot profile compared to your
competitors. Track your share of voice over time across platforms like
ChatGPT, Claude, and Perplexity. With clear citation trends, you can focus on
how to strengthen your Trustpilot profile and boost your visibility in AI-
generated answers.
Analytics explorer
Easily surface trends and opportunities that matter most
Analyze your widget, search, profile and TrustScore performance in one place. Uncover and share untapped opportunities from the data you already have.
Dashboard
Your HQ for review performance
Get at-a-glance performance metrics and engage with customers all in one place. Monitor review invitation performance and tweak your strategy accordingly to collect more feedback — because more reviews mean more opportunity for ROI.
Performance Data
Dig into your review data
Gauge customer satisfaction in your reviews over time to keep your customers happy. See analytics segmented by review tags to understand performance in areas that best support your business strategy.
Organic Reach
See exactly how your reviews impact search
View the impressions, position, and click-through rate your business profile page gets in Google results, and track changes over time. Get the full picture on how your customers find you by viewing the top search terms used.
Trustpilot Analytics
Track and improve your performance on Trustpilot
Are your customers happier today than yesterday? Trustpilot Analytics includes a collection of dashboards to track changes in your performance including ratings, star distribution, number of reviews, and TrustScore.
“My favorite feature on Trustpilot - as far as a data nerd - I’d have to say the Dashboard and also the statistics module. It’s a place you can very quickly tap into what’s going on with your feedback and not only have a lot of stats and understanding at your fingertips... but it also makes it really easy to dial in to exactly what’s happening.”
Nathan Reid, uShip
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Review Insights
Unlock deeper customer insights and elevate your understanding of key feedback trends and customer sentiments.
Review Tags
Sharpen your response strategies by using tags to quickly categorize feedback and streamline your review management.
Platform Safeguards
Our custom fraud-detection software and full-time Content Integrity Team help protect your brand and our platform from fake reviews and keep things running smoothly.