Product Reviews add-on

Build product
trust and get AI to
recommend them

Collect product reviews to reduce cart abandonment, boost AI
discoverability, and give shoppers more confidence to buy.

Book a demo

A dark green graphic featuring a stacked series of product rating cards, headed by "Knitted jumper" (4.4 stars) and "Crew neck t-shirt" (4.7 stars). The foreground card displays a "Silver watch" rated 4.3 stars, showing a wrist shot of the watch alongside rating bars for Quality (4.7), Value for money (3.9), and Durability (4.2). Below, a sizing slider indicates "Fits True to size" above a purple "Shop now" button.

Get recommended when shoppers ask AI what to buy

When shoppers ask AI about products and comparisons, product reviews provide the structured data and specific
sentiment needed to make your products the answer.

Having product reviews can boost citation rates by 12 ppt.*

*Source: 'What AI says about you', 2026

59% of AI recommendations include a TrustScore or star rating as evidence.*

*Source: 'What AI says about you', 2026

The benefits beyond retail

Product reviews are invaluable for any business with multiple lines – from travel packages to insurance policies.
They give both AI search and potential customers the specific feedback they need to choose your products.

"Helping shoppers select the right products for their families requires
deep trust, not just in our brand but also in individual products.

Trustpilot product review pages turn our customers’ feedback into sentiment
rich data, which has delivered a significant increase in AI search visibility."

— Mabel & Fox

A product review card on a dark green background featuring a top photo of a woman in sunglasses posing against a brick wall in a tied pink crewneck t-shirt. Below the image, text reads "Crewneck T-Shirt" with "701 reviews," displaying a 4.5-star Trustpilot rating bar next to a large "4.7" overall score.

Reach more buyers with
Product Review Pages

Build shopper trust wherever they research products. Product Review
Pages showcase scores and attribute breakdowns for each of the
products in your catalog.

Give every product a dedicated page on Trustpilot.com, putting it in
front of millions of active shoppers.

Drive high-intent traffic back to your website and give AI richer,
product-specific customer feedback to help your products get
recommended in comparison searches.

Turn product feedback into business intelligence

Discover what buyers love, and fix product issues fast. Analyze customer sentiment across specific product
attributes, such as sizing accuracy, material quality, or value for money. Spot inventory trends to double down on
winning SKUs, refine merchandising descriptions, and protect your brand reputation.

Keep your feedback current with simpler catalog management

Give buyers an accurate
picture of every product

Consolidate product feedback: Combine reviews across
different variations under a single parent SKU.
Increase buyer confidence: Present shoppers with a complete
view of product feedback at a single glance.
Simplify product catalog operations: Maintain a clean catalog
structure that simplifies management across platforms and
helps AI understand and surface your products.