Build trust throughout the journey
Collect reviews at
each stage of your
customer’s journey
Capture authentic feedback across key touchpoints and turn it
into stronger trust and AI visibility.
Capture more feedback by meeting customers where they are
Ask for feedback across multiple channels while the experience is fresh. Build a continuous stream of authentic proof that
strengthens buyer confidence and helps AI search tools understand your brand.
Automated Email Invitations
Send personalized review
requests after key customer
interactions to build a steady
stream of fresh feedback.
In-App Review Collector
Capture feedback from logged-
in users inside your app or portal
without disrupting their journey.
QR Code Review Collector
Turn offline purchases into
immediate reviews with
dynamic QR codes.
API add-on
Trigger review requests from
your CRM, ERP or custom stack,
with control across complex
buyer journeys.
Connect Trustpilot to the tools that run your business
Integrate Trustpilot with the platforms you already use to automate review collection, activate customer feedback,
and build trust across the customer journey.
Review analytics
Improve your invitation conversion
rates with data-backed insights
Track invitation conversion, test invitation templates, and optimize invitation performance with built-in invitation analytics
and testing, which helps you boost response rates and continuously grow your review volume.
Invitation Optimizer
A/B test subject lines, email copy and send delays to improve conversion.
Invitation Analytics
Track delivery, open and conversion rates across collection channels.
Get recommended in AI search
AI search engines use recent, structured and contextual review data
to decide which businesses to recommend. A proactive review
strategy helps strengthen your visibility in AI recommendations.
Gather relevant feedback with multiple review types
Different purchasing decisions require different types of social proof. Collecting service, product, and location
reviews allows you to proactively address potential buyer doubt.
Service Reviews
Capture overall customer feedback, build brand
authority and qualify for Google Seller Ratings.
Product Reviews
Collect product-level feedback that builds
confidence and helps reduce cart abandonment.
Location Reviews
Collect location-specific feedback to improve local
visibility and track performance by location.
Did you know?
Expanding your review mix from service reviews to include product or
location reviews is associated with a 7-12 point jump in AI citation rate*
*Source: 'What AI says about you', 2026