Start building trust
Establish the foundations of a credible reputation at no cost with Trustpilot's Free plan
Why choose Trustpilot Free?
For small businesses interested in developing a review strategy and keen to oversee your online reputation as it grows.
Free Solutions
Build your online reputation
Claim your Trustpilot profile and automate review collection.
Let your audience know you care
Reply to reviews directly from your Trustpilot inbox to show your customers you're invested in their experience.
Keep an eye on your performance
Gain visibility into your review activity and performance. Take note of tips to improve your review strategy.
Protect your reputation
Flag reviews you feel are not based on real experiences with your business for Trustpilot's Content Integrity team to assess.
Unlocked on Free
50 automated monthly review invitations
Collect verified feedback from your customers
Flag erroneous reviews
Flag suspicious or misleading reviews for a Content Integrity assessment
Performance overview
Monitor review performance and access tips to improve
After seeing demonstrable value with their Trustpilot free plan, DM Hall, a trusted advisor to the public, solicitors, estate agents and financial institutions, upgraded to a paid plan to access more features.
Three years later, they upgraded again to continue building trust with their customers and access even more tools - including Trustpilot's API add-on to automatically sync reviews to their website, showcase the latest feedback, and boost SEO performance.