Review SEO

Trustpilot reviews impact search results

Increase visibility, brand credibility and website traffic in Google and other search engines.

Trustpilot ranking on Google search

Fast fact

Review stars in search can improve click-through rates up to 35%. Don't miss out on your share of these clicks!

Company Profile Page

Create a customized page, showcasing top reviews

Trustpilot profile pages tend to appear among the top search results, often with Rich Snippet stars, to help build credibility and stand out from your competition.

Trustpilot company profile page and Google star rating
Google Seller Ratings

Improve your Google Ads performance

We're an official Google Review Partner, so reviews collected through Trustpilot's automated invitations count toward your Google Seller Rating. Showing Seller Ratings on your text ads can boost your ads’ click through rate by up to 10%, (according to Google).

Trustpilot reviews and Google Seller Ratings
Rich Snippet stars

Let your reviews stand out

Add review stars to your search results without the help of a developer or SEO agency. Simply add Trustpilot Product Review widgets on your site and the work is done for you. They include the code to integrate Rich Snippet stars on your product pages in the search results.The result? Up to 35% more clicks to your site!

Rich Snippet stars on Google search
Product Reviews Create Content

Improve keyword reach on your site

When customers leave a review, they create additional content for your site. Their Product Reviews add thousands of relevant keywords to your product pages, which can help your site appear in more search results.

Trustpilot Product Reviews on Google search

Additional features

Google Shopping Integration

If you have Google Shopping campaigns, Trustpilot adds stars to your product listings, giving you more credibility, traffic and sales. Improve your Shopping campaign results quickly with our integration tool that requires no adjustments to your shopping feed.

Bing Merchant Reviews

Add stars to your Microsoft Ads to stand out from the competition. Bing Merchant Reviews can make your ads more appealing and improve CTR and sales.

Social Sharing

Share your favorite reviews on every social network using Trustpilot’s Image Generator. Quickly and easily turn your best reviews into attention-grabbing images that stand out on social media.

How it works

Profile icon

1. Add company info to your Trustpilot Profile page

By adding more information about your company, you not only help educate customers about who you are, but you can appear in more search results, often with Rich Snippet stars.

Get seen icon

2. Qualify for Google Seller Ratings

When you reach 100 verified reviews with a minimum rating of 3.5 over 12 months, your business can qualify for Google Seller Ratings.

Laptop icon

3. Add Product Review widgets to your site for more content and Rich Snippet stars

Display Trustpilot Product Reviews on your site. Product Review TrustBoxes can both generate Rich Snippet stars in search results, and add the review content to your site for a keyword boost.

This may also interest you...

Trustpilot company service review
Service ReviewsService Reviews

Service reviews tell the story of your customers’ overall experience with your company. They show up in organic search results, and verified Trustpilot reviews also help build your Google Seller Ratings.

Read more

Trustpilot product review
Product ReviewsProduct Reviews

Product reviews rate the specific products that people buy. When added to product pages they can give your next customer the confidence to click buy now.

Read more

Trustpilot Location Reviews
Location ReviewsLocation Reviews

Compare customer satisfaction across all your locations. Find your standout performers and areas in need of attention from a single dashboard.

Read more

Want to use reviews to get more visitors to your site?

Request a demo

WordPress Logo in grey with transparent background
Grey Western Union Logo on transparent background
Staples Logo - transparent background
Sage Logo on transparent background