Use insights to improve business strategy
Customer feedback is one of your greatest assets. Inform your strategy with insights and data to navigate to success

Organizations that use Trustpilot receive a 401% return on investment.
Insights-driven businesses are growing at an average of 30% each year.
Unlock the insights your competitors miss
Customer insights, review trends and conversion metrics offer you opportunities to explore new avenues for growth. Harness Trustpilot's full insights capabilities to gain a powerful competitive edge.


Make confident, data-driven decisions
Predict the outcomes of strategic decisions with greater accuracy by listening to what your customers are telling you.
Understand review performance
Uncover how far reaching your feedback is. See where reviews are coming from, how your invitations are performing, and how much traffic your profile page is getting.

Start using insights to improve your strategy
Visitor insights
Look into who's looking at you to catch the eye of new customers
Review follow-up
Ask for more from your reviewers with non-public multiple choice questions
Review spotlight
Get regular AI-generated summaries of your reviews, highlighting themes and recommended actions
Market insights
Compare trends, topics, and performance across your market peer group
Competitor insights
Benchmark your brand against five competitors
Analytics explorer
Easily surface trends and opportunities in your review data

Mazuma Mobile, the UK's largest mobile phone recycling service, uses Review insights to understand the trends in their customer reviews, and improve their customer service.
By spotting negative trends, Mazuma Mobile was able to improve their operations before trends grew into a larger problem for their business.
Using insights to improve your business strategy is just one way to build trust, grow, and improve

Build a more accurate representation of your business by proactively encouraging all your customers to give you feedback

Reassure your customers that you're listening by replying to reviews and informing future strategy with their feedback
