Use insights to improve business strategy

Customer feedback is one of your greatest assets. Inform your strategy with insights and data to navigate to success

An Orange graphic demonstrating Company details, Trustpilot score and data

A Black icon representing an increase in performance

Organizations that use Trustpilot receive a 401% return on investment.

(Forrester)

A black target icon

Insights-driven businesses are growing at an average of 30% each year.

(Forrester)

Unlock the insights your competitors miss

Customer insights, review trends and conversion metrics offer you opportunities to explore new avenues for growth. Harness Trustpilot's full insights capabilities to gain a powerful competitive edge.

An Orange graphic illustrating customer insights, review trends and conversion metrics

undefined

Make confident, data-driven decisions

Predict the outcomes of strategic decisions with greater accuracy by listening to what your customers are telling you.

Understand review performance

Uncover how far reaching your feedback is. See where reviews are coming from, how your invitations are performing, and how much traffic your profile page is getting.

A graphic showing a bar chart to compare the number of reviews submitted per location

Start using insights to improve your strategy

ViewA line styled icon from Orion Icon Library.

Visitor insights

Look into who's looking at you to catch the eye of new customers

ChatA line styled icon from Orion Icon Library.

Review follow-up

Ask for more from your reviewers with non-public multiple choice questions

Review spotlight

Get regular AI-generated summaries of your reviews, highlighting themes and recommended actions

Market insights

Compare trends, topics, and performance across your market peer group

Competitor insights

Benchmark your brand against five competitors

Analytics explorer

Easily surface trends and opportunities in your review data

Mazuma Mobile, the UK's largest mobile phone recycling service, uses Review insights to understand the trends in their customer reviews, and improve their customer service.

By spotting negative trends, Mazuma Mobile was able to improve their operations before trends grew into a larger problem for their business.

Using insights to improve your business strategy is just one way to build trust, grow, and improve

A graphic illustrating reaching out to customers to provide a star rating

Build a more accurate representation of your business by proactively encouraging all your customers to give you feedback

Invite customers to review your business →

A graphic of a smartphone displaying stats on the number of reviews received, split by source - including organic, automatic invitation, manual invitation and generated link

Reassure your customers that you're listening by replying to reviews and informing future strategy with their feedback

Engage with customer feedback →

A graphic of a smartphone highlighting Trustpilot widgets which showcase a review and a micro review count

Let your customers do the selling. Social proof accelerates conversions at every stage of the purchasing journey

Accelerate conversions with social proof →