Get Seen in Search

How to land great reviews and boost your Google Seller Rating

Monday, 18 June 2018
boost google seller ratings with reviews

Customer reviews have always been a vital resource on the path to building brand loyalty, even before review sites existed.

Selling washing machines in 1970? The conversations between neighbors over backyard fences were crucial.

Marketing cars in 1990? Feedback among drivers had as much influence as any slick advertising campaign.

Why you should care about Google Seller Ratings

Research shows that, today, 89% of shoppers around the world check online reviews to inform their purchasing decisions — and 49% consider positive reviews to be among the top 3 deciding factors on what they buy. 

So, ratings and reviews are a huge help to shoppers — but they can also help merchants improve their SEO and stand out in search results by earning Google Seller Ratings

google seller ratings blog

Image courtesy of Google

Companies in every sector, from eCommerce to retail, education to travel, healthcare to finance, can benefit from showcasing their ratings and reviews right where shoppers are doing their research. 

Google says it best — 

“Seller ratings help people find businesses that offer high quality customer experiences, helping to build trust and enabling more informed purchasing decisions. As a result, seller ratings can help merchants improve the performance of ads and organic listings and drive more qualified customers to their landing pages.”

And with your product ratings showing up in search results, you can drive up to 10% more clicks from your Google Ads and Google Shopping listings at no extra cost.

Getting started with Google Seller Ratings

To generate Google Seller Ratings, Google gathers reviews and ratings from Google users and reputable third-party platforms.

Merchants should keep in mind that reviews aren’t added or removed to your Google Seller Rating in real-time, so there can be some lag time between customer review activity and the ratings and reviews that show up in search results. 

There are also some requirements merchants have to meet in order to qualify for Google Seller Ratings. According to their latest documentation, businesses need to have enough unique reviews within the last 12 months for Google to calculate an accurate seller rating score. 

The required number of reviews can vary by merchant, but most are able to earn a Google Seller Rating after collecting at least 100 eligible reviews — like verified or post-purchase reviews.

For Google Seller Ratings to show up in your Google Ads, you’ll also need an average composite rating of 3.5 or more stars.

No matter how you plan to use your Google Seller Ratings, the first thing you need to do is get at least 100 customer reviews.

How to get 100 customer reviews

Whether there was a positive or negative experience, customers want to let others know what about it. Sharing opinions is a part of human nature.

But don't let that scare you. You're looking at a golden opportunity to get reviews that can improve your business, increase your sales, and build brand loyalty.

It’s not too difficult to get reviews, either — here’s how:

1. Make it easy for customers to leave a review after every purchase

Make the reviews process as easy for customers as yelling over the fence to a friend next door. 

If your business is online-only, automate the process so that customers receive an email inviting them to leave a review as soon as they make the purchase if that makes sense for your products — or as soon as their order is delivered.  

If you have a brick and mortar presence, you can still create a seamless review experience by capturing customer emails at checkout so they can receive an email invitation post-purchase.

The key to success is optimizing your invitations with thoughtful timing, tailored messaging, and easy integrations with the rest of your tech stack. 

2. Don’t forget about your past customers

When it comes to collecting reviews, there’s no need to start from ground zero — in fact, all of your past customers are an opportunity for a review. 

With a review platform like Trustpilot, merchants can kickstart their review collection by bulk uploading a list of past customers to invite to leave feedback. 

3. Send a friendly reminder to improve response rates

If customers don’t respond in a reasonable amount of time to your review invitations, a thoughtful reminder email can change that. A simple explanation like, “Your feedback is good for us, and great for other customers,” is all you need to boost their motivation.

Don’t stop at 100 — the more reviews, the better

There’s no need to stop at the minimum requirement of 100 eligible reviews for Google Seller Ratings. When it comes to social proof, quality and quantity both matter.

Authority online comes from volume

Let’s consider your customers. They rely on the ratings and reviews that show up in Google search results to help them make smart purchasing decisions.

For your ratings to show up in search, you need an average composite rating of at least 3.5 — and the highest you can achieve is 5 stars. Within that range, there are subtle shades between the worst-ranked brands and the best.

Would your customers choose to do business with you because you have 4.5 stars over a 4-star competitor? 

And does the answer change if you have 100 reviews contributing to your 4.5 stars, and your competitor has 1,000 reviews factoring into their 4-star rating? 

The reality is that click-through rates are likely to be increased by the wisdom of a larger crowd — even if that larger crowd includes a few negative reviews.

Shoppers want to know you care today, tomorrow, and yesterday

If you collected 32 positive reviews in January — but now it’s August — you can bet that your prospects will notice. First, they’ll decide to dig deeper into your star ratings to see what your customers had to say about your brand.

Second, they’ll look at the dates of those reviews – and they’ll wonder:

“Why hasn’t anyone reviewed this brand in almost a year? Are all the good things this company was doing eight months ago still relevant? Am I going to have a different experience than these reviewers had? I wonder whether any of these other companies over here have more recent reviews…”

With credible reviews making more of an impression than ever on shoppers, keeping feedback fresh is key.

Success in Google search, and beyond…

You can’t underestimate the marketing value of consistently being the search result that stands out in the world’s largest search engine.

Earning — or improving — your Google Seller Ratings can make a rapid impact on a business, and that impact is only magnified when brands continue to collect feedback long after they hit the 100-review starting line set by Google.

Beyond the on Google Seller Rating benefits, a thoughtful customer review strategy can increase your website conversion rate and foster brand loyalty by showing customers you care. 

The more reviews you have, the more data is at your fingertips to analyze product performance and business operations so you can do more of what’s working and less of what’s not. 

Ready to find out more about Trustpilot and Google Seller Ratings? Request a free demo below.


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