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Featured articles

review insights higher trustscore
Reputation Management
How AI can help you get a better TrustScore
Your Trustscore is given to you by your customers. It is an instant validation of your brand, of your product, and of your service. But the score needs to be earned and maintained, as it is an ever-changing representation of the experience customers have with your brand. And in order to maintain a high-score - one that can encourage new customers to come through - businesses need to be active and build loyal customer relationships that will translate into higher sales and better long-term revenue. To help businesses achieve success, Trustpilot has built a new AI-powered tool that delivers actionable insights from the emotional sentiment of both negative and positive reviews. But AI is just a tool, and businesses are those who need to collect feedback and act on it.
trustpilot helped a digital agency boost their client's converisons
Conversion Rate Optimization (CRO)
How Trustpilot helped this digital marketing agency boost their client's conversions by 22%
Epiphany was founded as a search specialist in 2005 and over the years, has helped to set a benchmark for search excellence in the UK, specialising in SEO, PPC, Display, CRO, Content and Web Development. The digital agency has supported a broad range of clients, helping them to benefit from new technologies in consumer search, expand into international markets and outcompete their peers online. In this case study, we’ll go through why [Epiphany](https://www.epiphanysearch.co.uk/) chose to partner with Trustpilot, and how they use reviews to grow one of their client’s marketing efforts. Furniture Choice offer stylish, quality furniture that everyone can afford. Founded in 2005, FurnitureChoice.co.uk is an independent furniture retailer. The company combines a deep knowledge of contemporary furniture manufacturing with first-class ecommerce expertise. [Furniture Choice](http://www.furniturechoice.co.uk/about-us/) turned to their agency, Epiphany, for support building their reputation and boosting their SEO efforts to improve traffic, boost conversions in some of their categories (dining sets, sofas, beds…), and turn more visitors into customers.
Octane-AI-Guest-Post
Collecting reviews
An untapped channel for customer communication: Facebook Messenger
In 2015, a [Nielsen](https://www.nielsen.com/id/en/press-room/2015/WORD-OF-MOUTH-RECOMMENDATIONS-REMAIN-THE-MOST-CREDIBLE.html) study showed that 83% of consumers consider word-of-mouth the most credible form of advertising. What does that mean today as ecommerce sales have grown at a 25% annual rate and more shoppers continue to move online? It means customer reviews are more important than ever to a successful ecommerce strategy. Friends still recommend products to friends, of course, but you can’t assume everyone who buys your product is going to tell ten of their friends to buy one, too. You can, however, collect [customer reviews](https://support.trustpilot.com/hc/en-us/articles/207408777-5-best-practices-for-creating-review-invitations) to testify to your product’s quality and value. In fact, you should, because [research](https://spiegel.medill.northwestern.edu/online-reviews/) has shown nearly 95% of online shoppers read customer reviews before making a purchase. __Displaying reviews has been shown to increase conversion rates by up to 270%.__
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Latest articles

review insights higher trustscore
Reputation Management
How AI can help you get a better TrustScore
trustpilot helped a digital agency boost their client's converisons
Conversion Rate Optimization (CRO)
How Trustpilot helped this digital marketing agency boost their client's conversions by 22%
Octane-AI-Guest-Post
Collecting reviews
An untapped channel for customer communication: Facebook Messenger
leveraging reviews across channels
Social Proof
Marketing & Reviews 101: Leveraging your reviews across channels
healthy lifestyle letsgetchecked and trustpilot reviews
Building Credibility
LetsGetChecked reveal how they leverage Trustpilot reviews to build trust in the healthcare industry
Segment+Trustpilot integration
Collecting reviews
Announcing: Segment integration for Trustpilot
keeping customers happy
Customer Experience
How to keep existing customers happy & buying
trustpilot funding announcement
Collecting reviews
How new funding will fuel our mission of transparency
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Begin collecting reviews today
Free Trustpilot account
stay sure travel insurance
Building Credibility
How Staysure uses the power of AI to build customer trust
Final-Transparent-Flagging-Gif
Building Credibility
Creating a culture of transparency and trustworthiness with Trustpilot's new flagging feature
trustpilot new machine learning tool
Consumer Insights
Introducing Trustpilot's new machine learning tool: Review Insights

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