Get the most out of your Trustpilot Reviews

The Zero Moment of Truth (ZMOT) is a phenomenon that was introduced by Google several years ago. It refers to the point in the buying cycle when the consumer researches a product, often before the seller even knows that they exist. If you’ve never heard of it, don’t panic! In this article, we’ll define the ZMOT, explain how it impacts the consumer journey, and explain how online reviews can help you win it.

The truth is, there’s no one size fits all approach to collecting customer feedback. Whether you’re looking to improve sales conversions, catch the right eyes in search results, or better understand your customers, reviews can help get you there — and Trustpilot is a great place to start. Check out the 2 minute video below to learn exactly what collecting reviews with Trustpilot can do for you.

Having established a truly impressive number of outdoor apparel and equipment retail locations across Denmark and Sweden, it wasn’t until Eventyrsport built their eCommerce presence that they began to see customer reviews as a necessity for their business. Inspired by the explosive effect social proof and customer reviews tend to have on conversion rates for online stores, Eventyrsport joined Trustpilot in 2011 and haven’t looked back since. In fact, their use of Trustpilot has grown along with their business. For Eventyrsport, Trustpilot reviews have evolved from a simple conversion boosting tactic to a valuable feedback loop with their customers, allowing them to ace the customer experience — every time. Don’t miss their video below presented by Lars Søresen, the founder and CEO of Eventyrsport.