Get the most out of your Trustpilot Reviews

Kaplan International is known as the world’s language school — a well deserved claim to fame after 80 years empowering international students to build connections and catalyze new opportunities through top caliber English language courses, offered globally across more than 30 schools. Although they’re known far and wide, the team at Kaplan International understands that no matter how big their name, quite a bit of consideration goes into purchasing any kind of educational course — whether it’s evaluating the financial investment, or even the opportunity costs of traveling to a particular school.

Flight Centre is a long-haul, tailor-made holiday specialist offering amazing travel experiences. They’re so much more than your average travel agent, and a big part of that is down to their Travel Consultants. They are passionate, well-travelled, and are all about getting to know their customers’ holiday style to deliver 5-star, personalised experiences. Since launching their first store in the UK in 1995, their troop of experts has grown immensely and, with more than 80 stores countrywide, they’re proud to offer anything from a family holiday or city break to a honeymoon or point-to-point flight. Today, [Flight Centre](https://www.flightcentre.co.uk/) is one of the world's largest and most successful independent travel retailers with over 1,300 stores around the globe, located throughout the UK as well as Australia, New Zealand, South Africa, the USA, Canada and more. To better understand how the business has been using Trustpilot reviews for the last six years, we spoke with Liz Mathews, General Manager at Flight Centre, and Imogen Altmann, Manager at the South Kensington branch. Here’s their story.

Ann Summers is a British multinational retailer company specialising in sex toys and lingerie. The brand has over 120 stores in the UK and a reported revenue of £110 million in 2017/2018. Ann Summers started using Trustpilot reviews to collect valuable feedback and learn from consumer insights. Indeed, the team sees product reviews as one of the most effective marketing tools out there to collect feedback, learn from customers, and improve their products to grow the business in the long run. We recently spoke with [Ann Summers](https://www.annsummers.com/) team members Karen Hitt and Laura Whittaker, Senior Online Merchandiser and Senior Online Trading & Marketing Manager, to better understand how the business learns from its Trustpilot product reviews, and how the team leverages feedback to boost their marketing efforts and increase revenue.