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Featured articles

can reviews cure trust in advertising
Consumer Insights
Can online reviews revive consumer trust in advertising?
When’s the last time you purchased something after clicking through a digital ad? If you work in digital marketing or advertising, chances are that you haven’t in some time. And just as marketers and ad professionals are wise to the advertising maneuvers we’ve come to expect on every platform, consumers are catching on, too. In the first half of our deep dive into consumer sentiments towards advertising we established that, regardless of ad format or online channel, __few consumers perceive ads as being trustworthy, and rarely take them into consideration for purchasing decisions.__ So, if the vast majority of consumers are [skeptical of ads they come across on every digital channel](https://business.trustpilot.com/reviews/trustworthiness-in-advertising-what-consumers-have-to-say), is there any ad content or messaging that resonates with consumers enough to shape their purchasing decisions? And if not, how do consumers form the intention to buy? In part two of our report recap, we’ll walk through what kinds of messaging still carry weight with consumers, and the importance of “digital word of mouth” when it’s time to make a purchasing decision. First things first.
Guides and reports
2019-02-15
Priory direct journey Trustpilot reviews
Consumer Insights
Priory Direct tell us more about their Trustpilot journey
Priory Direct is the UK and Europe’s leading eCommerce supplier of packaging, office, and warehouse products. With over 20 years of experience, this family business started collecting reviews with Trustpilot back in 2013. Since then, Priory Direct’s received more than 2,600 reviews and over 98% positive customer feedback. In this case study interview article, we spoke with Josh Pitman, Managing Director at [Priory Direct](https://www.priorydirect.co.uk/), to better understand why the company felt the need to build trust in the first place, how they achieved a 9.6/10 Trustscore, and how they leverage Trustpilot reviews throughout their business today.
Customer stories
2019-02-14
recruitment company uses reviews
Building Credibility
Gough Recruitment reveal how they leverage Trustpilot reviews
Since 1989, Gough Recruitment has been focused on one thing: providing their clients and candidates with top quality service that exceeds expectations. Gough Recruitment is the leader in Real Estate, Property, Development and Construction recruitment with fully integrated offices all over Australia and South East Asia. For a recruitment company, trust is the most important component of customer relationships. Gough Recruitment chose Trustpilot reviews to show transparency to their customers, and to share what their customers think of the company and the service they provide. Gough Recruitment also found the Trustpilot Customer Success Team to be very helpful and friendly to deal with. Understanding that not everyone is technical they walk you through the process step by step and always strive to help get the most out of the solution. To celebrate their 9.6/10 TrustScore, we talked with Diane Taylor, GM - Marketing & Operations, to better understand how the company leverages Trustpilot reviews to impress, improve and innovate.
Customer stories
2019-02-12
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Latest articles

can reviews cure trust in advertising
Consumer Insights
Can online reviews revive consumer trust in advertising?
Guides and reports
02/15/2019
Priory direct journey Trustpilot reviews
Consumer Insights
Priory Direct tell us more about their Trustpilot journey
Customer stories
02/14/2019
recruitment company uses reviews
Building Credibility
Gough Recruitment reveal how they leverage Trustpilot reviews
Customer stories
02/12/2019
Trailfinders holiday
Social Proof
Why social proof is the gold standard for trustworthy travel
Customer stories
02/11/2019
ZipRecruiter Case Study Hero
Customer Experience
How ZipRecruiter reviews powered the business forward
Customer stories
02/07/2019
trustpilot-blog-more-is-better-why-review-quantity-matters-1
Building Credibility
More is better: Why review quantity matters for social proof
Articles
02/04/2019
Times Square Ads
Consumer Insights
Trustworthiness in advertising: what consumers have to say
Guides and reports
01/30/2019
Wildland trekking Trustpilot case study online reviews
Collecting reviews
How online reviews power Wildland Trekking's journey to greatness
Customer stories
01/23/2019
frontpage-proof-icon-3
Begin collecting reviews today
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Pharmacy2U patient trust customer reviews
Building Credibility
How Pharmacy2U uses reviews to build trust with their patients
Customer stories
01/22/2019
Best Bee Brothers sales Trustpilot case study
Conversion Rate Optimization (CRO)
How Trustpilot helped this digital marketing agency boost their client's sales by 150%
Customer stories
01/21/2019
people trust ads with trustpilot logo and stars
Consumer Insights
Why 87% of consumers find ads more trustworthy with Trustpilot
Customer stories
01/18/2019
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