How Angela Reed drove a 43% revenue increase with Trustpilot + Spec Digital
Problem
Despite being a 140-year-old heritage furniture and homeware brand, Angela Reed didn’t have the online brand awareness that its larger competitors enjoyed.
Solution
With Trustpilot and marketing agency Spec Digital, Angela Reed proved to new customers that they could trust the brand’s purchase and customer service process, especially when it came to bigger items online.
Results
Angela Reed has achieved impressive results, with total revenue up 43%, Google Ads revenue per visitor increasing by 65%, and SEO revenue per visitor soaring by 111%. Trustpilot played a key role in this growth, driving higher conversions on high-ticket items from first-time buyers and reinforcing trust and credibility across every page of the website.
Highlights
43% increase
in total revenue.
65% uplift
in Google Ads revenue per site visitor.
111% uplift
in SEO revenue per site visitor.
About Angela Reed
Founded in 1880 by Thomas Reed, a former coal seller who soon segued into antiques and furniture, Angela Reed has since flourished into a successful family-owned business with a flagship store in Saffron Walden that is set over 13 showrooms and 5 floors. Along with their brick-and-mortar business, David Reed, the latest Reed to take on the helm, has put Angela Reed online, expanding its commercial reach and bringing in new customers from across the nation.
The Spec Digital partnership
Spec Digital is a performance-based SEO consultancy and a Trustpilot Pro Partner, meaning they are a member of our trusted global service provider community, taking reviews to the next level.
While Trustpilot was primarily used by Angela Reed as a social proof tool to gain online traction with first-time buyers, it was underutilised when it came to influencing organic and paid search. Spec Digital came into play – combining trust signals with a well-thought-out performance strategy.
To begin, Spec ran an A/B test on Angela Reed’s Shopify store. Version A acted as the control with no changes, while Version B introduced carefully selected Trustpilot widgets.
By looking at how new and returning visitors from different channels behaved on landing pages, Spec could identify exactly where Trustpilot content would best improve revenue throughout the Angela Reed customer journey.
Now, TrustBox widgets are displayed throughout the website and on Angela Reed’s homepage in a carousel format. This carousel shows the latest reviews, reviews by star rating, favourite reviews, or reviews filtered by tag.
Driving growth through visibility
The results have been significant, with a notable 43% increase in total revenue, a 111% uplift in SEO revenue per site visitor, and a 65% uplift in Google Ads revenue per site visitor - showing that Angela Reed is reaching and converting more users than ever before.