Why Ignoring Your Online Reputation Will Cost You Time and Sales
UPDATE We had our webinar last Tuesday and if you weren't able to register for it, make sure you check out the on-demand video below.
Are you looking to build a positive reputation from scratch?
Are you worried that negative reviews are hurting your bottom line?
Are you using your positive reviews to improve conversion rates?
Join our webinar on Thursday, July 26th at 12pm BST as we introduce ways to evaluate your current sources, teach you how to proactively respond to reviews, and give you tips on how to maintain a successful reputation for your business.
We'll cover all of these to help you get you started:
- Why your online reputation matters
- How to monitor your online reputation
- How to build your reputation from scratch
- How to change a negative online reputation from zero to hero
How to capitalise on a positive online reputation
Take the lead, sign up below.
Marketing & Reviews 101: Leveraging your reviews across channels
In today’s consumer era, social proof has established its place in the customer journey and has started developing its importance at a rapid pace.
In fact, it's growing so fast that it has now become essential for companies to implement social proof into their omni-channel marketing strategies. Indeed, online customers feel much more comfortable purchasing from a store when presented with evidence that others recommend it.
That’s why in this insightful webinar, two Trustpilot experts share some key concepts that you can start implementing immediately in order to power your business forward.
Watch the recording today, and learn how you can share your customer’s voice across all channels, including social media, to boost confidence and reduce scepticism.
Be part of the trends changing Private Label E-commerce
Whether you call it ‘private label’, ‘white label’, ‘own brand’ or ‘store brand’, there’s a vast and exciting online market waiting to be tapped.
Established brands have been able to get by on little more than their reputation for years. We all trust that Coca-Cola is “the real thing”, we’re “lovin it” when it comes to McDonald’s and “Americans spell cheese K-R-A-F-T”, but private labels are gaining - fast. The economic downturn - coupled with some very good marketing - has helped these private labels brands establish a foothold on the street.
By why hasn’t this success transferred online? The internet should have created a level playing field, but the same big voices are just replicated online instead.
However, assuring trust and transparency through product reviews, is giving private labels the boost they need online, ensuring a fair fight with the big shots.
Using trust to propel the buyer journey
When Dashlane, a password management service, landed a featured spot on Product Hunt, they knew exactly who to ask to “upvote” them. Being upvoted would be enormously beneficial to their business - good exposure, generate new leads, and improve their reputation.
How did they identify their brand advocates?
Their CEO emailed their “army,” customers who had left Dashlane 5 star reviews on Trustpilot, asking them to check out the feature. They received 400+ votes from their biggest supporters, driving them to the top of the featured product list.
Partnering with Trustpilot to solicit customer reviews has allowed Dashlane to support and include their happiest customers in their most important business moments - such as PR events, promotions, and social media campaigns.