How reviews in offline advertising impact consumers and brands
We recently released our latest report, Ratings and Reviews in Above-The-Line Advertising, created with the help of London Research. Surveying both consumers and brands, the report covers how impactful ratings and reviews are in advertising and marketing. The report also highlights how ratings and reviews affect consumer trust, sentiment, and even their intent to make a purchase.
To celebrate the launch of this report, we’re excited to invite you to an exclusive webinar on May 17th, 11am BST/12pm CET where Trustpilot, Gain Credit, and London Research will showcase key results and highlights from our London Research report. Check out our speakers below.
Gain Credit, one of the brands featured in the report, will provide an in-depth look into how ratings and reviews have made an impact on their marketing and their company. We’ll also offer additional examples of how our clients have made the most of their ratings and reviews in above-the-line (offline) advertising.
UPDATE We had our webinar last Thursday and if you weren't able to register for it, make sure you check out the on-demand video.
Marketing & Reviews 101: Leveraging your reviews across channels
In today’s consumer era, social proof has established its place in the customer journey and has started developing its importance at a rapid pace.
In fact, it's growing so fast that it has now become essential for companies to implement social proof into their omni-channel marketing strategies. Indeed, online customers feel much more comfortable purchasing from a store when presented with evidence that others recommend it.
That’s why in this insightful webinar, two Trustpilot experts share some key concepts that you can start implementing immediately in order to power your business forward.
Watch the recording today, and learn how you can share your customer’s voice across all channels, including social media, to boost confidence and reduce scepticism.
Be part of the trends changing Private Label E-commerce
Whether you call it ‘private label’, ‘white label’, ‘own brand’ or ‘store brand’, there’s a vast and exciting online market waiting to be tapped.
Established brands have been able to get by on little more than their reputation for years. We all trust that Coca-Cola is “the real thing”, we’re “lovin it” when it comes to McDonald’s and “Americans spell cheese K-R-A-F-T”, but private labels are gaining - fast. The economic downturn - coupled with some very good marketing - has helped these private labels brands establish a foothold on the street.
By why hasn’t this success transferred online? The internet should have created a level playing field, but the same big voices are just replicated online instead.
However, assuring trust and transparency through product reviews, is giving private labels the boost they need online, ensuring a fair fight with the big shots.