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Based on global data from the top 50 viewed Home & Garden accounts on Trustpilot. 17 April 2020 - 17 May 2020 compared to the previous 30 day period.
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"Our reviews subsequently help to qualify higher-funnel buyers - those in the research stage who are deciding where to buy. Seeing our average 9.2 score and our excellent rating helps that audience trust us more, and subsequently helps us to convert those researchers into customers."
Laura Whiting, Digital Content Manager
"There are always things we can learn from our customers and even the positive reviews have nuggets of information that can help make the service we give to them better. If someone gives us a four star, we want to ensure that we understand what wasn’t perfect for them and try to resolve that as best we can at the source.”
Christopher McKay, Head of Brand Engagement
"We have worked with Trustpilot for 18 months and it has really helped us better understand our customers needs, wants and desires. We have used the feedback to reward colleagues and also identify operational opportunities to improve our customer experience. This feedback is vital if you are going to build and sustain excellence within an organisation. We might not always like the reviews, however the feedback is key to better understanding our customers."
David Young, CEO
“We have seen up to a 20% increase in CTR when comparing ads displaying the extensions to those that are not, further solidifying the impact these star ratings can have.”
Charlie Clark, Digital Marketing Manager