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The Impact of Customer Star Ratings and Reviews on UK Buying Behaviour

Thursday, 21 March 2024
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The impact of customer star ratings and reviews on UK buying behavior

Just how effective are reviews and ratings on advertisements? Does the review platform you choose have an impact on their effectiveness? We commissioned independent research firm London Research to survey 1,000 UK consumers to learn which ads consumers responded to the most. Check out the full report to learn: 

  • How much of an impact star ratings and reviews have on UK consumers 

  • What kind of impact a poor Trustpilot score has on UK buying behavior 

  • How Trustpilot reviews stack up against our competitors in terms of influencing buying behavior

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