This research in collaboration with London Research explores the value of showcasing customer star ratings and reviews in advertising, and in particular the impact of Trustpilot content in digital campaigns.
London Research looks at the impact of Trustpilot
Based on a survey of 1,000 Australian consumers, this London Research study reports on the benefits of using Trustpilot ratings and reviews to build trust and increase propensity to purchase, as well as the efficacy of Trustpilot compared to its competitors.
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Trustpilot
A leading online review platform
Every month, people share over 2 million reviews on Trustpilot to help each other find great companies and make better buying decisions. More than just a rating, Trustpilot stars signify to the world that people love your company and you love them right back.
