This research in collaboration with London Research explores the value of showcasing customer star ratings and reviews in advertising, and in particular the impact of Trustpilot content in digital campaigns.
London Research looks at the impact of Trustpilot
Based on a survey of 1,000 Australian consumers, this London Research study reports on the benefits of using Trustpilot ratings and reviews to build trust and increase propensity to purchase, as well as the efficacy of Trustpilot compared to its competitors.
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