Our new report explores what approaches CMOs take in relation to brand purpose, and what consumers look for in brands. Taken together, we hope this research will help marketers better resonate with customers through their purpose driven initiatives.
Read our report to better understand:
How much a brand’s purpose matters to consumers today
The top social, political and environmental stances consumers consider when making a purchase, compared to the stances CMOs adopt
The top motivations and barriers for CMOs when adopting purpose
Six practices for brands to follow in order to successfully use brand purpose
By clicking above you accept our Privacy Policy and agree to receive emails or calls from Trustpilot about our products and services. You may unsubscribe at any time by clicking the unsubscribe link at the bottom of the email or by contacting us at privacy@trustpilot.com. Trustpilot's calls may be recorded for training and quality purposes. This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.