Customer story

Muck Munchers used Trustpilot reviews to boost sales revenue by 27%, here’s how

Problem

Despite Muck Munchers being a seven-figure business and successful in this niche market, customers needed more reassurance about the product. The company was looking for a way to build confidence among consumers – and so they turned to Trustpilot. 

Solution

The brand has made the most of what Trustpilot has to offer, using its Connect, Product Reviews, Invite and Enhance modules.

Result

Muck Munchers have seen a 27% increase in their online sales revenue in the year since starting out with Trustpilot.

No wasting time

Founded by two friends, Martin and Josef, Muck Munchers offer effective septic waste digestion which doesn’t harm the planet. When Martin was having trouble with his septic tank, the pair realised there were few really effective products around that septic tank owners could rely on to digest the waste – and so Muck Munchers was born. 

Despite Muck Munchers being a seven-figure business and successful in this niche market, customers needed more reassurance about the product. Martin and Josef were looking for a way to build confidence among consumers – and so they turned to Trustpilot.

“People need to be convinced, and what better way to be convinced than seeing reviews of customers praising the product?” Said Martin.  

“Having a successful review programme adds massive credibility when you have a product that lives up to the promises you make.”


Martin Harvey

Co-founder

+24%

increase in orders.

+27%

increase in sales revenue.

+30.5%

new customers.

Digging into the Trustpilot toolbox

Muck Munchers had previously been using a competitor review site, but after sending out review invitations they weren't seeing many results.

Martin and Josef decided to switch to Trustpilot; given the high awareness of the brand with consumers in the UK and being an industry leader, it was a natural choice to help give Muck Munchers the boost it wanted. Muck Muncher’s TrustScore is an excellent 4.9, and they want their customers to know it. The brand has made the most of what Trustpilot has to offer, using its Connect, Product Reviews, Invite and Enhance modules.

Muck Munchers includes Trustpilot branding such as their star rating on Facebook ads,  email campaigns and magazine inserts, as well as Trustpilot widgets on its homepage, product and checkout pages - ensuring they build credibility and showcase how much  Muck Munchers cares about their customers.

When they receive a negative review, the team takes the time to respond to each one and takes the criticism on board to ensure the business is always improving.

Minimal effort, maximum rewards

Despite e-commerce sales dropping throughout the UK due to a cost-of-living crisis, Muck Munchers have seen a 27% increase in their online sales revenue in the year since starting out with Trustpilot. Orders have risen by 24.4%, and 30.5% more new customers have visited the site – especially impressive, given that they spent almost nothing on marketing in early Spring 2023.

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They found that minimal effort can reap maximum rewards: simply showcasing their reviews, both good and bad, has given Muck Munchers the credibility they were looking for, and established trust among potential customers.

As they say, “The growth can really only be attributed to our increased efforts in SEO and Trustpilot. As a result, the decision to renew for another year was easy – a no brainer.”

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They’re also planning to sign up to Trustpilot Analytics, to help them learn even more about who their customers are and what they want.

Muck Munchers has recently launched in Romania and Finland and has plans to expand into Australia. Wherever they operate, they’ll be using Trustpilot to help them reach more people and boost their brand’s reputation.

Reviews gave Muck Munchers the credibility they were looking for, boosting their sales. Get a free demo with our experts on how to use trust to improve your business.

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