PhysioRoom Product Reviews case study hero image

PhysioRoom Trustpilot Product Reviews Key Benefits

To better understand how the business uses product reviews to learn from their customers and exceed sales targets, we spoke with Lee Bannister, Head of Contact Center at [PhysioRoom.com](https://www.physioroom.com/).




Lee Bannister Implementation Quote

## Understanding the attributes behind the product rating

Because PhysioRoom.com also manufactures some of its products, they look to product reviews to inform their internal product development and to make sure they’re providing exactly what their customers need. For example, if a product has consistent reviews citing low value for money, they know everyone would benefit from refining that product.

For this reason, they were particularly interested in a product review solution that made it super easy for customers to describe specific characteristics. 

Enter: [Product Attributes](https://support.trustpilot.com/hc/en-us/articles/360011913693-Product-Attributes-Ask-customers-to-rate-details-of-your-product), a Trustpilot feature that allows customers to rate key product features, thereby providing helpful insights to fellow shoppers and valuable feedback to product sellers. 

Because Product Attributes are a standard out of the box feature for Trustpilot Product Reviews, it was easy for PhysioRoom.com to get everything up and running. In no time it was clear that offering this kind of in-depth look at specific product characteristics leads to customer confidence and easier purchasing decisions (read: more online sales).

Lee Bannister Product Attributes Quote

Their Product Return Specialist also benefits from this additional level of insight into their products and expects to see a lower rate of return now that customers are far more informed about the product before buying.


Trustpilot product reviews

## Why the method of collecting product review matters

Before signing on for Trustpilot Product Reviews, PhysioRoom.com only collected product reviews with a link in the order confirmation email, and on the product page itself. As a result, they had just a humble number of reviews flowing in, making it difficult to use them as a resource for product development or customer feedback. 


Lee Bannister reviews increased by 2000 percent

With Trustpilot Product Reviews, their customers are asked to leave the review 10 days after they purchase an item. This simple tweak in the review collection process resulted in a huge increase in product review collection, from 10 reviews on average to 200 reviews per month — an impressive 1,900% increase.


Before and After Trustpilot Product Reviews

Product Review Collection Before and After Trustpilot

The team at PhysioRoom.com also attributes some of this success to [the power of third-party validation](https://uk.business.trustpilot.com/reviews/why-87-of-consumers-find-ads-more-trustworthy-with-trustpilot). Because the Trustpilot review invitation email features the Trustpilot logo and stars, customers feel confident in the integrity of the review platform and are more likely to leave a review. 

## Exceeding sales targets with Trustpilot Product Reviews

On top of their booming review collection, PhysioRoom.com has noticed some additional improvements since implementing Trustpilot’s Product Reviews — the detailed information available through Product Attributes has even created a positive ripple effect on the consultative way the sales team discusses products and solutions with customers. 

With the higher number of detailed reviews to refer to, the sales team is empowered to deliver nuanced and accurate product information to make sure customers walk away satisfied every time. 

PhysioRoom.com has also enjoyed an uptick in sales from their B2B customer base of medical and fitness professionals, who also read their newly detailed product reviews and refer to relevant ones during their patient consultations. Incorporating this helpful source of information (and a healthy dose of social proof) into their patient and client consultations has led to a steady increase in sales of PhysioRoom.com’s products — __translating to a solid 8% increase in their B2B product sales month on month__. 

As PhysioRoom.com continues to grow and improve, we have no doubt that they’ll harness the power of Trustpilot Product Reviews in new ways that lead to better product offerings, and ever-improving experiences for everyone.

Ready to join them at the front lines of customer experience and innovation? Trustpilot can help you use Product Reviews to learn key insights from you customers.

How PhysioRoom.com increased product review collection by 1900% with Trustpilot

## How Fantastic Services leverage Trustpilot

### 1. Encourage customer feedback

The company understands that no matter how refined a service is, there is always room for improvement. That is why every time one of the company's existing or new customers receives a service, Fantastic Services [sends an еmail](https://uk.business.trustpilot.com/reviews/build-trusted-brand/3-reasons-why-you-really-need-to-get-more-reviews) encouraging the customer to share about their experience. 

By doing so, the company has the chance to learn about the positive or negative aspects of a certain service. Besides taking the feedback and applying it to improve the company’s products, if a client of Fantastic Services has experienced any sort of issue regarding a service, a customer care specialist will contact them to resolve the matter. 


Fantastic services rate service trustpilot

### 2. Optimise click-through rate

In a sea of competitors for customer attention, having a boost in the SERPs (Search Engine Result Pages) is a big advantage. Thanks to Trustpilot, Fantastic Services has the chance to catch the client’s eye by displaying a star rating through Google Ads. This extension, [Google Seller Ratings](https://business.trustpilot.com/reviews/how-to-land-great-reviews-and-boost-your-google-seller-rating), can considerably improve your click-through rate. Indeed, this allows potential customers to get a clearer idea early on the brand’s reliability, which in result can encourage them to visit the website.




Fantastic services google seller ratings

### 3. Build trust throughout the buying journey

In order to boost the customer's trust in Fantastic Services, the company has made use of the Trustpilot widget by placing it on key pages and various other areas of their website.


Fantastic services trustpilot widget onsite

This extra step aims to defuse any doubt in potential clients towards the company while building credibility at every stage of the customer journey.

### 4. Showcasing trust signals on social media 

Nowadays, having a [social media presence](https://uk.business.trustpilot.com/reviews/build-trusted-brand/trustpilot-guide-to-social-media-reputation-management) is vital for any brand. Being open about the company’s customer ratings is of high importance to Fantastic Services. That’s why the company uses social media platforms like Facebook and Instagram to share their customer reviews with the public. This way, the brand creates a prerequisite for a quality client-company conversation, while showcasing the services it offers.


Fantastic services uses social proof in their Facebook post

Fantastic services Trustpilot review social

## Why Fantastic Services chose to work with Trustpilot

One of the main reasons behind Fantastic Services’ decision to start working with Trustpilot is the transparency that the open review platform provides. Fantastic Services understands the importance of online reviews in today’s competitive market, and wants all of their customers to have the chance to share their experiences with both the company and the public.  

In this area of business, it’s important to gather as much feedback as possible in order to collect great customer insights and improve the quality of the services provided and, of course - to make sure that the client-company communication is kept up to the highest standard. 

Find out how Trustpilot could help you too, request a free Trustpilot demo below.


fantastic services and trustpilot

How Fantastic Services use Trustpilot to improve their client-company conversation

With their easy-to-use app and great customer service, they’ve achieved an amazing 4.6/5 TrustScore from over 25,000 reviews!

To better understand how [YourParkingSpace](https://www.yourparkingspace.co.uk/) leverages Trustpilot reviews to revolutionise parking in the UK, we spoke with Tamar Sakadjian, Brand Marketing Director.

__Trustpilot: Why was trust important to you before coming to Trustpilot?__

__Tamar Sakadjian:__ As a start-up disrupting an industry that has remained stagnant in processes, we frequently found ourselves defending the modern digital pre-book concept to car park operators and other commercial clients. 

Rather than battling archaic perceptions in the boardroom, we found the power in showcasing trust and user experience to senior managers and decision-makers far outweighed the infant case studies we had.

__Trustpilot: How do you collect reviews from your clients through the use of your app?__

__TS:__ At the end of a booking, we send a push notification to drivers, and ask them to review the space they just parked in. This push notification is followed up by an email and reminder email if the review has not been made, providing 3 touchpoints in an effort to obtain some insightful feedback.

Yourparkingspace app

__Trustpilot: Are there multiple departments or teams using Trustpilot?__

__TS:__ Our Quality Control team manage our Trustpilot reviews and report on the issues and solutions we’ve provided over the course of the month, supported by technological recommendations as well as process and policy recommendations off the back of the reviews. These reports are provided to senior management each month, who then review the recommendations, and implement the relevant suggestions. 

Our Business Development department also use any feedback about a commercial location (product review) to optimise our relationships. For example, reviews about a complicated entry or exit process for a driver are used to approach our commercial partners for direct integrations between their barrier technology and our booking platform. 

__Trustpilot: How do you use Trustpilot reviews to build trust, grow, and innovate?__

__TS:__ Our CEO, Harrison Woods, promotes our Trustpilot reviews via his email signature:

“See YourParkingSpace [Clients](https://www.yourparkingspace.co.uk/car-park-management/case-studies) and check out our [Trustpilot reviews](https://uk.trustpilot.com/review/yourparkingspace.co.uk?utm_medium=trustbox&utm_source=Mini). 🚀🚀🚀🚀🚀🚀”

We also showcase our great star rating on our homepage and parking pages. And we have a section on our homepage that is dedicated to showcasing our Trustpilot reviews.



Trustpilot social proof on the website of yourparkingspace

homepage reviews yourparking space trustpilot

trustpilot reviews yourparkingspace

From time to time, we share selected Trustpilot reviews across our social media channels. It’s a great way to share social proof and remind our followers what our existing customers think of our service.

yourparkingspace twitter

We need to listen and understand both the parts of the service that our users’ value, as well as the common pain points in order to develop actionable insights for the development of our platform.
 
Our biggest advancement came from the common grievance of on-site staff at commercial partner locations being unfamiliar with the pre-book initiative managed by top-level management within the organisation. This caused frustrations on arrival, and added demand from our Customer Happiness team - a less than seamless experience overall. 

YourParkingSpace leveraged these reviews in conjunction with revenue forecasts to convey the importance of a direct integration with legacy technology at the car park. Our pre-book platform integrates directly with any parking management system, feeding all booking details through to the onsite technology, and identifying pre-book customers as authorised vehicles without the need of human intervention.

__Trustpilot: Have you measured any improvements from leveraging reviews across your marketing channels?__

__TS:__ User reviews are crucial to the development of the YourParkingSpace platform and have significantly improved the overall service quality we deliver. 

Our rapid growth in both booking numbers and space listings came unsurprisingly as a result of positive social proof magnified by the use of Trustpilot as a ‘trust symbol’.

Notable improvements made to our service have been:

1. __Introduction of a refund and cancellation policy__ to pre-set expectations for both Driver and Space Owner and keep our customer service levels consistent.
2. __Overhaul of our communication strategy__ including transactional emails, text message notifications and application push notifications, guiding both Drivers and Space Owners every step of the way.
3. __Assembled a dedicated Quality Control team __to monitor, listen and action feedback from our users, as well as tighten listing checks in-house to ensure a high quality of new locations are being made available for bookings.

__Trustpilot: What are your challenges going forward as a business?__

__TS:__ Supplying the demand of drivers that need a parking space will be one of our challenges moving forward as a business. Building our inventory at the rate of demand will be difficult, however, our growing brand presence and commercial partnerships with property giants such as Whitbread Plc, Regus Group Plc and Tesco Supermarkets, will provide us with the platform to grow the number of available parking spaces at a far quicker rate, illustrating the importance of our commercial relationships within our mission to revolutionise parking in the UK.

Overcoming resistance from traditional parking operators is another notable challenge, and one in which Trustpilot plays a pivotal role. Traditional companies within the sector can sometimes view YourParkingSpace as a threat to their business as opposed to embracing the technology solutions we provide, and identifying YourParkingSpace as an enabler. We enable traditional and offline car parks to continue their business in the future, the digital revolution.

Keeping up with industry advancements and environmental duty of care is our most exciting challenge. EV, driverless vehicles, smart cities, making sure that we are embracing technological advancements within the industry, and developing our service in line with consumer and environmental demand is a challenge we enjoy facing every day. 

[Find out more](https://www.yourparkingspace.co.uk/using-yps/drivers) about YourParkingSpace, or [download their app](https://www.google.com/url?q=http://onelink.to/4wbsup&sa=D&ust=1557997804237000&usg=AFQjCNEDbZyF4WH2EOQOATZtdZWdeWgdTw) today.

__With so much commitment to Trustpilot, YourParkingSpace is securing a trusted, transparent future. Isn’t it time you joined them?__


yourparkingspace case study

Why YourParkingSpace chose Trustpilot to stay true to its customer service mission

Video Credit Conseil de France FR subtitles

Trustpilot reviews can help you improve your customer experience too. Create a free account below.

credit conseil - trustpilot case study

How Crédit Conseil de France uses reviews to improve customer experience 

## How Canvas Factory uses Trustpilot to build trust

When Canvas Factory started exploring review solutions, they were looking for two things: a licensed Google Review partner to gain more visibility via Seller Ratings and Review Snippets, and a platform that would be recognised globally. 

Working with Trustpilot has allowed Canvas Factory to get more visibility earlier in the journey. Having reviews displayed right on SERPs (search engine results pages) means customers who plan to purchase a product will be provided with as much information and user-generated content as possible, before they’ve even landed on the website.


Screenshot 2019-04-24 at 11.21.16

In addition to displaying reviews on search, Canvas Factory also showcases its Trustpilot rating and customer reviews at every stage of the journey. The website’s homepage and product pages all include reviews in order to boost customer confidence and reduce scepticism throughout the journey.  

Trustpilot social proof on the website of CanvasFactory

trustpilot homepage canvas factory

trustpilot product page canvas factory

The company also chose to add the Trustpilot trust mark in their customers’ shopping carts. This helps reduce cart abandonment and generally increases conversions. 

Customer reviews front and center on Canvas Factory's checkout page 

trustpilot cart canvas factory

Canvas Factory understands how important it is to showcase their reputation on social channels too. Today, 59% of consumers visit the brand’s social media account(s) once a week or more before making a purchase, and 87% of consumers trust an ad more if it has a Trustpilot logo or rating.

Tim explains:

“Sharing and posting reviews is key to amplifying trust signals to Canvas Factory’s current and future customers. The Trustpilot platform has been used to visually share reviews across the site, post reviews on social media, for broad based advertising and also to integrate reviews into email campaigns. This increases the brand’s visibility and offers consumers a chance to create dialogue, while placing the brand and products into their purchase behaviours.”


tp customer ratings

## Why engaging with customers helps Canvas Factory grow as a business

Canvas Factory chose Trustpilot as a review platform because of its openness. The business really believes it is essential for all customers to be able to give and share feedback, both positive or negative. Collecting honest feedback allows Canvas Factory to gather consumer insights, identify areas of developments, and engage with existing customers.

The team communicates with customers through Trustpilot reviews: Canvas Factory tries to keep all customers happy and satisfied by addressing issues quickly, as today, 95% of unhappy customers return if the business resolves the issue efficiently.


trustpilot review canvas factory

“Both the marketing and customer service teams use Trustpilot as a director indicator of how the brand is doing in being consistent with its values, character, and culture,” says Tim.

“Trust is such an important brand asset for us. It supports product and service improvements along with growth and revenue, and allows us to deliver a seamless customer experience.”

“The Trustpilot team have worked closely with us throughout the process, from strategy through to implementation, to ensure that we achieve success with our review strategy. This has been done through regular business reviews, strategy meetings, and A/B testing guidance to ensure that the platform delivers solutions driving results.”

As Canvas Factory continues to grow and improve, they’ll use Trustpilot reviews to continually improve their service, demonstrate their value to new, potential, and existing customers as well as boost sales and revenue.

To learn more about Trustpilot and how reviews can help your company grow, innovate and improve, request a demo below.


canvas print case study

How Canvas Factory builds trust with customers

Flinders

Find out how Trustpilot reviews could help your business too, request a free demo below.

Flinders case study

How Flinders use reviews to build trust throughout the customer journey

grand shoes trustpilot case study

grand shoes case study


That’s why Grand Shoes, a Swedish retailer, promises trendy and sports shoes to all its customers. The company’s maximum dedication to customer satisfaction has helped them gather an amazing 4.9/5 TrustScore, from over 2,200 reviews on Trustpilot (please note that those numbers were updated on the 25th of March 2021).

*So, how did Grand Shoes make it happen?*

Grand Shoes believes in providing their customers with the best quality products, the best customer experience, and the best customer service they can deliver. Customer feedback has helped the company build credibility from the ground up, and gain new customers’ trust faster.

Our review experts recently met with their Swedish team to better understand why they chose Trustpilot to grow their reputation in Sweden and abroad, and how they make the most of their reviews to continually grow and improve.

Discover their story below from the founder and CEO of Grand Shoes, Fredrik Hammarqvist!

Grand Shoes

Trustpilot reviews can help your business too. Sign up for a free account below.

Grand Shoes reveal how Trustpilot helped them build credibility in new markets

### Building trust at every stage of the journey

For an online business, trust is vital when you are dealing with people over the phone, and never face-to-face. That’s why Safe Financial finds displaying honesty and credibility at every stage of the journey essential for business growth.

“Our customers are at the core of what we do, so it’s incredibly important that they trust us. Consumers want to be able to trust the brands they interact with, which is why we display honesty and credibility across all channels in order to build brand awareness and positive brand experiences and gain trust for the long term,” says Sue.

For Safe Financial, trust cements the relationship between what the business promises its customers, and what the business actually does and delivers on. Trustpilot’s features and the ability to share customer feedback at every step of the user journey, and learn from it, is one of the reasons why Safe Financial started collecting reviews with Trustpilot.

Today, Safe Financial aims to build trust as early as possible in the buying journey. They do so by providing consumers with as much information as possible directly in the search engine results pages (SERPs). 

Trustpilot, being a Google review partner, helped Safe Financial acquire enough reviews to qualify for Review Snippets and Google Seller Ratings, which can help increase click-through rates and conversions. 

Sue explains: 

“Google seller ratings and Rich Snippet stars help us stand out from the competition and get more visibility in SERPs. It’s been a great way to build trust earlier in the buying journey.”

Safe Financial’s Review Snippets in SERPs

Safe Financial rich snippets

The business also leverages reviews on their homepage and product pages, as well as on a dedicated ‘[review page](https://safefinancial.com.au/reviews)’ accessible directly on-site.


Safe financial homepage

Safe financial product page

Recent studies have found that 80% of consumers are more likely to purchase from a brand if they saw positive user reviews on the company’s Facebook page.

To convert more consumers and build trust on social channels, Safe Financial uses Trustpilot’s Facebook integration as well as Trustpilot’s Image Generator feature to share and display reviews on their social media accounts.

Safe Financial’s Trustpilot Integration

Use of Trustpilot reviews integration on the Facebook page of Safe Financial

Safe Financial facebook integration Trustpilot reviews

Safe Financial uses Trustpilot's Image Generator tool to showcase reviews on social media

Safe Financial ads Trustpilot

The company also chooses to display the Trustpilot logo in retargeted ads - a smart move, considering a recent Trustpilot survey found that 87% of consumers trust an ad more if it features a Trustpilot logo or rating.

Safe Financial Facebook ads 2

### Improving and growing your business with reviews

But collecting reviews doesn’t just help you grow your bottom line. It can also help you improve internal processes, and gather consumer insights to better understand your customers’ expectations and continually strive to develop and improve.

“At Safe Financial, we use Trustpilot Analytics to review our performance, our conversions, and identify what works and what can be improved. Both our marketing department and customer service team work hard on measuring customer satisfaction and gathering customer insights from the feedback we receive. We also think it’s extremely important to respond to all forms of feedback - positive or negative - to resolve issues efficiently.”

Safe Financial also utilises its TrustScore as a benchmark for customer satisfaction in order to drive excellence across the business. 

“We consider a TrustScore of 9.5/10 the minimum benchmark for customer satisfaction, so we’re very proud to have achieved a 9.6 score.

“Trustpilot has been an effective tool to build our reputation as a trusted lender in the small loans market in Australia. Your Trustpilot rating can quickly change with a few poor ratings, so being consistent in every single customer interaction to build brand credibility both online and offline for the long term is essential” says Sue.

Trustpilot reviews give you the tools to help you build a great brand using reputation marketing, and to power your business forward. Gathering customer feedback helped Safe Financial grow as a business, build trust and credibility to boost customer confidence, and turn both new and existing customers into loyal advocates.


If you’d like to learn how Trustpilot reviews can help you too, why not schedule a free demo? It’s quick and easy. Just click the link below.

Safe Financial Trustpilot case study

How Safe Financial leverages Trustpilot reviews across all channels

Atom Bank

atom bank case study

How Atom Bank achieved their 5-star rating on Trustpilot

How Setmore uses Trustpilot to create social proof and build trust online 

In this case study, we speak to Jillian Ross, Brand Leader at Setmore, to better understand why the business chose Trustpilot to help strengthen the business and customer connection, and how the team uses third-party reviews to boost its marketing efforts.

With Setmore, brands can connect with their customers and manage all of their appointments through one simple calendar system that gives them the freedom to grow. Their mission is to help brands deliver their magic by connecting businesses and customers. 

With 24/7 customer service, over 1,500 verified reviews, and fantastic 4.7/5 TrustScore, it’s safe to say that Setmore takes its customers’ satisfaction very seriously.

In this case study, we speak to Jillian Ross, Brand Leader at Setmore, to better understand why the business chose Trustpilot to help strengthen the business and customer connection, and how the team leverages third-party reviews to boost its marketing efforts.

## Why Setmore chose Trustpilot to engage with its customer base

Setmore understood the importance of word of mouth before implementing a review strategy. The business was receiving feedback, but had nowhere for it to live. 

“We explored different review platforms but Trustpilot stuck out. We really appreciated how painless it is for customers to leave reviews about a company on Trustpilot, that’s why we decided to give it a go,” explains Jillian.

Setmore started with a free Trustpilot business profile in 2020. After just a few months, the company decided to upgrade to send out more review invitations, and to be able to display their reviews on-site. 

After choosing to switch over to a paid Trustpilot subscription, and including the Invite module, Setmore saw a massive surge in its number of reviews.

## How Setmore displays verified reviews to build trust on-site

When we spoke to Jillian, it became clear that Setmore’s long-term goal is to add the voice of the customer to all marketing channels.

With the Convert add-on Module, Setmore positions Trustpilot reviews front and center on the website’s homepage, within email signatures, and on social channels too.

Setmore shares verified reviews on social media

The business also displays its star rating below the ‘Start for free’ CTA on-site.

The business also displays its star rating below the ‘Start for free’ CTA on its website.

“Showcasing reviews on our site is crucial as we know that people trust people and value what real customers have to say,” says Jillian.

Thanks to Trustpilot’s on-site widgets, Setmore was able to showcase social proof throughout the user journey, and build trust with new website visitors.

Trustpilot reviews can be found lower down on the website’s homepage too.

## How Setmore makes the most of Trustpilot’s tagging feature to learn and improve

Trustpilot has also helped Setmore generate a flood of reviews while enabling the team to engage directly with customers. 

The company responds to every single review, whether positive or negative. Responding to negative reviews is especially important to them, as it’s an opportunity to turn the situation around and learn from past mistakes.

Setmore responds to all types of reviews, whether positive or negative.

“With Trustpilot reviews, you get incredible insight into what your customers love and don’t love, plus what they’d want. It all helps tremendously in guiding our roadmap,” says Jillian.

In fact, Setmore [uses our tagging feature in customer reviews](https://uk.business.trustpilot.com/features/review-tagging) to contribute towards the overall roadmap and make decisions on new features and integrations

“With Trustpilot, we’ve really been able to build relationships with our customers, taking the time to respond to each review.”

If you’d like to give Trustpilot a go for free, just like Setmore did, why not create your business profile today?

It’s quick and easy, just click the link below.

How Setmore uses Trustpilot to create social proof and build trust online

In this case study, we'll discuss why Food Circle Supermarket chose to upgrade their free Trustpilot plan to a paid one, and how that positively impacted their business.

[Food Circle Supermarket](https://foodcirclesupermarket.co.uk/ "Food Circle Supermarket") is not your average retailer. 

Instead of looking to produce more food, they want to try and reduce food waste and the enormous strain it puts on our planet. They do this by selling surplus products from some of the largest snacking brands in the world and help distribute any product that is short dated, overstock, has old branding, or would otherwise be wasted. 

Their business model works well because it’s a win for everyone involved. They’re able to sell the surplus products at a heavily discounted rate and ship them right to their door, saving their customers time and money on the products they need. And they’re able to help brands from having to waste surplus products and deal with the logistical headache that comes with disposing of them. 

## A customer nudge towards customer reviews 
Because their prices are often more than 50% less than what the usual price would be, it was hard for them to be seen as trustworthy to new customers. Many of them just assumed there was a catch or that it was a scam. They actually started using [Trustpilot’s free platform ](https://business.trustpilot.com/signup?cta=free-signup_plans "Free plans Trustpilot")after a customer reached out to them in 2019 and suggested they get a Trustpilot page — specifically because their prices seemed too good to be true! 

By the time they had accumulated around 200 reviews – almost all of which were 5-stars – they realized the impact that positive reviews [could have on their brand reputation online](https://business.trustpilot.com/guides-reports/build-trusted-brand/6-ways-to-make-trust-your-essential-brand-differentiator "The value of a trustworthy brand reputation"). At this point they could clearly see the effect customer reviews had on building trust and they knew that upgrading to a [paid plan](https://business.trustpilot.com/plans "Plans & Pricing") would get them more review invitations and other helpful features. 

## The value Food Circle received from upgrading 
Once they moved onto a paid plan they quickly started to see value in some of the new features they unlocked. With more invitations, more reviews, and better ways to leverage those reviews, their success with Trustpilot grew. 

### More review invitations 
Getting [access to more review invitations](https://business.trustpilot.com/reviews/build-trusted-brand/3-reasons-why-you-really-need-to-get-more-reviews "3 reasons why you really need to get more reviews") was one of the main reasons they upgraded. And within less than a year of upgrading, they went from having around 200 reviews to almost 2,000. For new customers to the Food Circle brand, this means more genuine experiences they can read about to help reassure them that Food Circle Supermarket is a trustworthy brand to spend their money with. 

### Better ways to showcase their customer feedback 
Their new plan also came with better ways to use their reviews throughout their customer journey and highlight the online trust they were working so hard to build. They started by implementing a [live carousel of customer reviews](https://business.trustpilot.com/features/trustbox-widgets "Trustpilot widgets") right on their homepage, to build trust with any new visitors to their site. And with their industry becoming more and more competitive, any additional trust they could convey was a huge help in giving them a competitive edge. 

Food Circle Supermarket website

Food Circle Supermarket site

Since their reviews have been so overwhelmingly positive, they also want to point customers back to their Trustpilot page wherever possible. They started including their rating at the bottom of their emails with a link to direct people to their profile page and point them to all of their positive reviews. 

Food Circle Supermarket email footer

This way – regardless of the email’s call to action– anyone who is on the fence can take a look at the feedback from all of their happy customers and know they’re in good hands. 

With some help from Trustpilot’s [social media tools](https://business.trustpilot.com/features/social-media-tools "Social media tools"), it also became quick and easy to turn customer reviews into an eye-catching social post. 

Every brand knows that coming up with unique content for their social channels is extremely challenging. They’re aware that they need to post on a regular basis to keep up a social presence, even though the majority of branded content is something their audience [doesn’t actually want to see](https://business.trustpilot.com/guides-reports/browsers-to-buyers/the-complete-guide-to-reviews "The complete guide to reviews"). 

Food Circle Supermarket Instagram

Instead of wasting time trying to reinvent the wheel and post the same repetitive posts about their brand, they’ve unlocked a steady stream of visual content — that their customers are truly interested in — and that helps drive sales.

### Integrations to make their teams’ lives easier
For any business, systems that don’t integrate together can create massive headaches for your teams. Food Circle Supermarket uses Shopify, so it was really important that they find a review platform that had an [integration with them](https://business.trustpilot.com/partners/shopify-plus "Shopify + Trustpilot").

As a result, they’re able to add review carousels and widgets to their site in seconds, so there’s no hassle to make changes or adjustments. It’s quick and easy.

### A competitive edge and a meaningful way to interact with their customers 
Although they’re a unique business in a relatively new market, their industry is getting competitive very quickly. Their reviews give them a competitive edge because they have such great feedback from their customers and they’re sharing it wherever they can. 

It also gives their customers a meaningful way to interact with their brand. [When there’s negative feedback](https://business.trustpilot.com/webinars-videos/learn-from-customers/reviews-happen-a-strategy-of-when-and-how-to-respond "Bad reviews happen: a strategy of when and how to respond"), they’re able to take that, resolve it with the customer, and make changes to avoid future customers having the same issues. And for their happy customers, it’s a great way to foster [engaging conversations with the people who matter most](https://business.trustpilot.com/reviews/build-trusted-brand/why-engaging-in-consumer-conversations-can-help-you-build-a-trusted-brand "Why engaging in consumer conversations can help") so they feel heard. 

### Food Circle’s tips for getting success out of your reviews
Along the way there are a few things that Food Circle Supermarket has learned about how to make the most out of your customer reviews. It’s important to leverage your reviews across as many different marketing channels as possible. Because using the voice of your customers can be so much more effective than your own generic ad copy and messaging, it’s important to maximize results from your reviews by replacing your own voice with the voice of your customer.

The other secret to success with reviews is making the most of the onboarding team and asking as many questions as possible. Because there are a variety of uses and benefits to customer reviews, what works for one company may not work for another.

Paul Simpson, Commercial Director at Food Circle Supermarket

Commercial Director at Food Circle Supermarket

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