Introducing Trustpilot Sans, Our New and Exclusive Typeface

Trustpilot is a platform built on the unique and personal experiences of millions of consumers sharing their feedback on experiences, as well as the businesses who engage with them to build trust and improve. We never stop innovating when it comes to building an experience that reflects the vibrancy and transparency of our community. We are forever evolving.

Today we're introducing our new bespoke typeface: Trustpilot Sans. Trustpilot Sans replaces the current font used across our web and app experiences. It will begin rolling out to users on Trustpilot starting today.

Trustpilot Sans is more than just a new typeface. To explain why we created it, why we’re introducing it now, and what it means for you, we spoke with MC Dean (VP Design) and Alex Smith (Senior Creative Director at Trustpilot).

MC, can you tell us more about Trustpilot Sans?

Sure! Firstly, I’d like to thank the Playtype team for working with us on this. They did an incredible job and we love the new typeface.

Trustpilot Sans is a variable font designed just for us, and we consider it, quite literally, a reflection of our core values.

To design this typeface, we focused on readability, clarity, and approachability. This approach mirrors our commitment to clear communication and fostering honest interactions.

The result is a sans-serif typeface that blends features from both classic and contemporary styles, creating a distinctive and unique look. We subtly incorporated elements of our brand's visual identity, like the sharp edges of our star ratings, to evoke a sense of reliability and user-friendliness. The combination of clean lines and thoughtful curves gives the typeface a distinctive character that feels quintessentially Trustpilot.

We partnered with Playtype to create Trustpilot Sans. We were drawn to the team’s beautiful past work and their strong understanding of digital experiences, user-centric design. They had a good handle on how to best visually communicate trustworthiness and authenticity.

Alex, what does Trustpilot Sans mean for our users and businesses, and when will we all begin to experience it?

At Trustpilot, our mission has always been to champion transparency and help build stronger connections between businesses and consumers. The introduction of Trustpilot Sans marks an important step forward in how we bring that mission to life through design. This new typeface improves clarity, enhances accessibility and strengthens our visual identity, allowing us to communicate with greater warmth, precision and consistency.

We see design as a reflection of the community we serve. Trustpilot Sans captures the energy and diversity of our global audience, and supports the open, honest conversations that happen every day on our platform. It's more than just a new typeface – it's a more engaging and human way to tell our story.

You’ll start to see Trustpilot Sans across our platform from today, with the rollout continuing over the coming weeks. It’s already live here on our blog, and will soon appear across our marketing, at events, and wherever the Trustpilot brand is seen.