Turning Customer Reviews Into Real Revenue
On the 16th of September 2019, Google changed the review Rich Snippet guidelines which are outlined in this blog. Here's what you need to know:
- SEO Service Review TrustBoxes no longer display Rich Snippet stars (this impacts service reviews from all providers, not just Trustpilot).
- Product Review SEO TrustBoxes and Google Seller Ratings (GSRs) aren't affected by this change.
- Company Profile pages on Trustpilot.com will still display Rich Snippet stars. If you'd like to find out more, please read Trustpilot's explanatory blog post.
How Customer Reviews Benefit Your Business
Customer reviews do more than just provide feedback. They can shape consumer behavior, improve your SEO, increase your conversion rate, and most of all, they increase trust - a quality that all companies can improve upon.
However, customer reviews can also increase your revenue by driving up the value of your brand, your marketing, and your customer experience.
In this webinar, you’ll learn how to optimize the customer feedback cycle from Zendesk, learn how Skyscanner was able to use reviews to grow and improve upon their company, and learn how Trustpilot can help you begin the review collecting process.
Check out our webinar recording below.