The importance of social proof in FinTech
According to KPMG, FinTech investment across the world doubled to $111.8 billion in 2018, with the US, China and the UK leading the way.
In today’s crowded marketplace, standing out from the competition is getting harder and harder. In 2019, online shoppers care more about online reviews than ever before, and are more likely to trust brands which value great customer experience and customer service. In fact, today, customer experience is seen as the most important differentiator for emerging brands.
But how can you make sure your brand delivers great experiences to everybody?
To better understand how FinTech businesses like yours can stand out, and whether you’re meeting customer expectations, London Research and Trustpilot surveyed 143 start-ups and scale-ups and wrote a report with the findings.
Get your free copy today, and learn how companies like Monzo, Habito, Funding Circle or Seedrs leverage social proof to build consumer trust, boost investor confidence and deliver better experiences.