Airtasker tasked Trustpilot as the marketing engine to help it grow in new regions
Problem
Recently, Airtasker launched in new cities across the UK and the USA, where it needed to start from scratch and build trust with thousands of new users.
Solution
Airtasker partnered with Trustpilot, an open, third-party platform with deep penetration in their target regions, to nurture and promote their reputation in these new markets.
Result
After Airtasker included its 4.3 “Excellent” TrustScore in marketing emails directed at US and UK users, the click-through rate (CTR) was 15% higher than average emails without Trustpilot content.
About Airtasker
Airtasker is a local services marketplace connecting people needing tasks (Posters) with skilled local workers (Taskers). It’s a platform where one can find help for almost any task, and in turn, it allows individuals to realise the full value of their skills, earning money in the process.
The company established itself as a go-to choice for those seeking skilled workmanship. It has already built a trustworthy reputation in Australia, where the company was founded in 2012.
“As Trustpilot already has such high brand awareness across the UK, it was an obvious choice for us to partner with them to help grow our online reputation.”
Douglas Toy, UK & Ireland Country Manager, Airtasker
4.3
Excellent TrustScore.
15%
Email marketing showcasing Trustpilot had a CTR (click-through rate) that was 15% higher than Airtasker’s average email CTR when not using Trustpilot.
8000+
Trustpilot reviews.
Achieving the task of building trust
Since launching in 2012, Airtasker has provided an online and mobile marketplace connecting Posters who need tasks done with local Taskers who have the time, skills, and equipment to do them.
From simple and familiar tasks such as handyman work, gardening, or furniture assembly to more complex or interesting tasks, like recruiting a mystery shopper or rescuing a drone from a tree.
Airtasker’s open marketplace emphasises transparency and accountability, parallel to Trustpilot’s mission of becoming the universal symbol of trust. The team at Airtasker quickly realised that the more public reviews they had written on Trustpilot, the more confidence new users would have in trying out Airtasker and posting their first task.
