How Trustpilot boosts brand recall, brand affinity, and conversion rates
by building trust across the whole buying journey
Trust signals really matter.
What is the impact of Trustpilot on advertising, websites, and the online purchase journey?
We commissioned London Research to survey 1,200 US consumers to understand the effect of showcasing Trustpilot in display ads and website content.
Download the London Research report below to learn about the massive impact trust has on your bottom line.
With Trustpilot, you can:
Boost click-through rates (CTR)
US consumers are 10x more likely to click on a display ad that showcases Trustpilot with a five-star customer rating, 3,000+ reviews, and a customer testimonial than an ad without one.
Outperform other review providers
Consumers are 6x more likely to click on a Trustpilot ad with a five-star customer rating, 3,000+ reviews, and a customer testimonial than on an ad with a Yotpo review showing the same information.
Influence consumer preference
Consumers who saw an ad including Trustpilot assets scored a brand 8.5% higher for trust on average than those who saw the ad without Trustpilot.
Make your brand unforgettable
Consumers were more likely to remember a brand name after seeing an ad with Trustpilot: unprompted recall increased from 27% to 29%, and prompted recall rose from 59% to 61%.
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