Get the most out of your
Trustpilot Reviews

Get the latest SEO trends, learn marketing tips, discover how to leverage the power of customer reviews. Find Trustpilot demo videos, whitepapers and much more. Or get the latest insights delivered straight to your inbox.

Featured articles

review insights higher trustscore
Reputation Management
How AI can help you get a better TrustScore
Your Trustscore is given to you by your customers. It is an instant validation of your brand, of your product, and of your service. But the score needs to be earned and maintained, as it is an ever-changing representation of the experience customers have with your brand. And in order to maintain a high-score - one that can encourage new customers to come through - businesses need to be active and build loyal customer relationships that will translate into higher sales and better long-term revenue. To help businesses achieve success, Trustpilot has built a new AI-powered tool that delivers actionable insights from the emotional sentiment of both negative and positive reviews. But AI is just a tool, and businesses are those who need to collect feedback and act on it.
trustpilot helped a digital agency boost their client's converisons
Conversion Rate Optimization (CRO)
How Trustpilot helped this digital marketing agency boost their client's conversions by 22%
Epiphany was founded as a search specialist in 2005 and over the years, has helped to set a benchmark for search excellence in the UK, specialising in SEO, PPC, Display, CRO, Content and Web Development. The digital agency has supported a broad range of clients, helping them to benefit from new technologies in consumer search, expand into international markets and outcompete their peers online. In this case study, we’ll go through why [Epiphany]( chose to partner with Trustpilot, and how they use reviews to grow one of their client’s marketing efforts. Furniture Choice offer stylish, quality furniture that everyone can afford. Founded in 2005, is an independent furniture retailer. The company combines a deep knowledge of contemporary furniture manufacturing with first-class ecommerce expertise. [Furniture Choice]( turned to their agency, Epiphany, for support building their reputation and boosting their SEO efforts to improve traffic, boost conversions in some of their categories (dining sets, sofas, beds…), and turn more visitors into customers.
Collecting reviews
An untapped channel for customer communication: Facebook Messenger
In 2015, a [Nielsen]( study showed that 83% of consumers consider word-of-mouth the most credible form of advertising. What does that mean today as ecommerce sales have grown at a 25% annual rate and more shoppers continue to move online? It means customer reviews are more important than ever to a successful ecommerce strategy. Friends still recommend products to friends, of course, but you can’t assume everyone who buys your product is going to tell ten of their friends to buy one, too. You can, however, collect [customer reviews]( to testify to your product’s quality and value. In fact, you should, because [research]( has shown nearly 95% of online shoppers read customer reviews before making a purchase. __Displaying reviews has been shown to increase conversion rates by up to 270%.__
Schedule a demo today!
Learn how reviews can help you build trust, engage your customers, and improve your marketing and sales.
Request a Live Demo

Paid and Organic SEO

cykerlpartner google seller ratings performance
Paid and Organic SEO
Google Seller Ratings perform better than ever: Comparing 2 years of data
Google Seller Ratings new feature 2018
Paid and Organic SEO
How Google’s new Seller Ratings threshold will impact your business
Rocket header
Paid and Organic SEO
5 eCommerce SEO best practices that will boost your sales for good
magnefy glass
Paid and Organic SEO
Reviews and SEO: How do they work together? [WEBINAR]
Success with Storagemart
Paid and Organic SEO
How StorageMart Succeeds in Global & Local Search
Becoming a Google Star
Paid and Organic SEO
Becoming a Google Star with online reviews: learning from the experts
Paid and Organic SEO
How to scale your SEO strategy for success
Capture (1)
Paid and Organic SEO
The New Face of SEO: Answer Engine Optimization
Begin collecting reviews today
Free Trustpilot account
Paid and Organic SEO
What companies should do in the face of voice search
Paid and Organic SEO
Interview with an SEO specialist: Arnaud Mangasaryan, Head of SEO for SSENSE
Paid and Organic SEO
Trustpilot + Google: everything you need to know

Do you trust us with your inbox?

You should — we’ll pick out the latest articles, industry reports, and webinars on review culture and deliver them straight to your inbox.