How luxury brands can use social proof to ignite high value conversions
If you think that today’s online shoppers are afraid to buy high ticket items online, think again. According to luxury retail experts McKinsey, online sales of personal luxury goods like watches, jewelry, apparel, beauty, and perfume are on track to more than triple by 2025. At that rate, it won’t be long before nearly one fifth of high ticket luxury purchases take place entirely online.
It almost goes without saying that life online plays a crucial role in the way luxury shoppers choose brands and products — whether it’s through Instagram feeds, influencers, articles in fashion magazines, or simply seeking the tried and true wisdom of their fellow online shoppers.
Per the same [McKinsey](https://www.mckinsey.com/industries/retail/our-insights/luxury-in-the-age-of-digital-darwinism) insights, close to 80% of luxury sales are digitally influenced, presenting quite an opportunity for anyone selling high value items online to craft a trustworthy reputation across the many digital channels customers use to [research purchases](https://business.trustpilot.com/reviews/6-ways-to-make-trust-your-essential-brand-differentiator).
Wondering how to remove any lingering online barriers to high-ticket purchases? Read on for some high impact conversion optimization strategies, and a look at how our friends at [Laguna Pearl](https://www.lagunapearl.com/) used social proof to generate a 38% lift in their own high-ticket conversions.