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Featured articles

review insights higher trustscore
Reputation Management
How AI can help you get a better TrustScore
Your Trustscore is given to you by your customers. It is an instant validation of your brand, of your product, and of your service. But the score needs to be earned and maintained, as it is an ever-changing representation of the experience customers have with your brand. And in order to maintain a high-score - one that can encourage new customers to come through - businesses need to be active and build loyal customer relationships that will translate into higher sales and better long-term revenue. To help businesses achieve success, Trustpilot has built a new AI-powered tool that delivers actionable insights from the emotional sentiment of both negative and positive reviews. But AI is just a tool, and businesses are those who need to collect feedback and act on it.
trustpilot helped a digital agency boost their client's converisons
Conversion Rate Optimization (CRO)
How Trustpilot helped this digital marketing agency boost their client's conversions by 22%
Epiphany was founded as a search specialist in 2005 and over the years, has helped to set a benchmark for search excellence in the UK, specialising in SEO, PPC, Display, CRO, Content and Web Development. The digital agency has supported a broad range of clients, helping them to benefit from new technologies in consumer search, expand into international markets and outcompete their peers online. In this case study, we’ll go through why [Epiphany]( chose to partner with Trustpilot, and how they use reviews to grow one of their client’s marketing efforts. Furniture Choice offer stylish, quality furniture that everyone can afford. Founded in 2005, is an independent furniture retailer. The company combines a deep knowledge of contemporary furniture manufacturing with first-class ecommerce expertise. [Furniture Choice]( turned to their agency, Epiphany, for support building their reputation and boosting their SEO efforts to improve traffic, boost conversions in some of their categories (dining sets, sofas, beds…), and turn more visitors into customers.
Collecting reviews
An untapped channel for customer communication: Facebook Messenger
In 2015, a [Nielsen]( study showed that 83% of consumers consider word-of-mouth the most credible form of advertising. What does that mean today as ecommerce sales have grown at a 25% annual rate and more shoppers continue to move online? It means customer reviews are more important than ever to a successful ecommerce strategy. Friends still recommend products to friends, of course, but you can’t assume everyone who buys your product is going to tell ten of their friends to buy one, too. You can, however, collect [customer reviews]( to testify to your product’s quality and value. In fact, you should, because [research]( has shown nearly 95% of online shoppers read customer reviews before making a purchase. __Displaying reviews has been shown to increase conversion rates by up to 270%.__
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Guides and reports

can reviews cure trust in advertising
Consumer Insights
Can online reviews revive consumer trust in advertising?
Times Square Ads
Consumer Insights
Trustworthiness in advertising: what consumers have to say
Trustpilot Christmas and Holiday survey 2018
Consumer Insights
Trustpilot Christmas survey
reputable brands personality
Consumer Insights
The personality behind the most reputable brands
Why people leave bad reviews
Consumer Insights
Bad reviews: why people write them, and what they expect
Strategy header
Consumer Insights
The Comprehensive guide on how to build a customer feedback strategy
travel header
Collecting reviews
11 Reasons why online review trust matters to travel [Infographic]
Trust pilot business model
Collecting reviews
The complete rundown of Trustpilot's business model [Infographic]
Begin collecting reviews today
Free Trustpilot account
Man on vacation
Building Credibility
Booking holidays: With and without customer review trust
ferris wheel
Building Credibility
The Importance of Great Customer Service in Customer Experience [infographic]
Trustpilot Trustscore cycle
Reputation Management
Revealed: The Steps You Need to Get a Good TrustScore [Infographic]

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