The Psychology Behind Trust Signals
Why and how social proof influences consumers throughout the buying journey
In today’s competitive market, third-party validation is a great way to help consumers make better informed choices.
In 2019, consumers not only have greater choice, higher expectations, and more opportunities to share their opinions — they also research companies more than ever before. Because of this, they’re more likely to trust brands that value transparency and openness, and leverage trust signals on their website.
Indeed, 86% admit that they are more likely to buy from brands displaying positive star ratings or reviews on their homepage.
So how can businesses use trust signals to grow customer confidence and boost sales?
To better understand why and how social proof impacts most consumers’ buying process, Trustpilot surveyed 1,700 consumers across the globe, and wrote a report with the findings.
Ratings and Reviews in Above the Line Advertising
We like to talk about how reviews can really make a difference for a company. By leveraging social proof, businesses can use their reputation as an effective form of marketing, improving metrics such as conversions, click-through rates, and even their sales and revenue.
But how effective are reviews and how are successful companies using reviews in their marketing and advertising?
A new report from London Research highlights offers some insight into these questions.
The value of a trustworthy brand reputation
When a strong brand reputation becomes more important than a low price
In today’s digital era, a company’s reputation is everything.
In 2019, customers not only have greater choice, higher expectations, and more opportunities to share their opinions — they also care more about brand reputation than ever before. Because of this, they’re more likely to trust brands that value transparency and openness.
Online reputation management was once a passive tactic that businesses turned to if something went wrong at their organisation. Today, brands of all industries and sizes need to pay careful attention to the first impression they’re making online.
In fact, 90% of online shoppers rather walk away than purchase from a company with a bad reputation.